Once again, Texas has shown itself to be a model for the nation when it comes to collaborative solutions to promote children’s health while respecting families and consumer choice.
This week, the Texas Legislature adopted HB 217, which aligns with TBA’s commitment to healthy choices for young people and supports the industry’s efforts to deliver healthy choices in Texas schools. The Texas Beverage Association supports the final version of HB 217 and appreciates the opportunity to work with the bill’s author Rep. Carol Alvarado (D-Houston) and sponsor Sen. Carlos Uresti (D-San Antonio) in developing this legislation.
Contrary to some common misperceptions — including some seen in the media this week — carbonated beverages have not been sold in Texas schools during school hours for years. HB 217 outlines the low and no-calorie beverage choices available during the school day to Texas elementary and middle school students, while preserving the ability of young adults in high school to have more choices.
Both in Texas and across the nation, the beverage industry has worked on many fronts to promote children’s health, physical activity, and weight management. The industry’s School Beverage Guidelines have, over the last decade, led to an 88 percent reduction in the calorie count of beverages shipped to schools.
The New York Times “Really?” column, part of the “Well” blog, tackles popular health myths on a weekly basis. This week, it covered a myth that we often write about here at Sip & Savor: the false belief promulgated by our critics that sugar-sweetened beverages are the largest contributor of sugar in the diet. New York Times blogger Anahad O’Connor examines data from the CDC and concludes: “The bottom line… Most of the added sugar the average American consumes in a typical day comes from food, not drinks.”
If you are a frequent reader, you know this is not new to us. We’ve been telling our story about the changes to the beverage landscape that our member companies have been driving for years. Our commitment to providing choices for consumers by offering a wide array of beverages in a range of portion sizes and calorie options can be seen in grocery stores nationwide. We provide calorie information right on the front of every can, pack and bottle we produce so consumers know exactly how many calories are in their favorite beverage before they purchase. And, through innovation we’re creating more low- and no-calorie, great-tasting options – in part, driving a 23 percent decline in the average calories per beverage serving since 1998. In fact, 45 percent of all non-alcoholic beverages purchased today have zero calories.
*This article was reposted from the American Beverage Association website, find the original article here: www.ameribev.org
Coca-Cola launches www.comingtogether website to track global business commitments
On May 8, 2013, the Coca-Cola Company Chairman announced four global business commitments to:
· Offer low- or no-calorie beverage options in every market
· Provide transparent nutrition information, featuring calories on the front of all of packages
· Help get people moving by supporting physical activity programs in every country where coca-cola does business
· Market responsibly, including no advertising to children under 12 anywhere in the world
Coca-Cola has launched www.comingtogether.com inviting the public to learn more about these initiatives and track progress.